PCA The Magazine: Featured articles
Pandemic 2020
I can clearly remember the two previous occasions when our industry was rocked: November 1997, marking the end of the Cigar Boom, and 2009, when…
A California Cigar Retailer’s Experience During COVID-19
We were caught totally off guard. We had just gotten through an extremely trying 2019 with California’s increased OTP taxes. We already had a survival…
COVID-19 Survival Guide: Generating Revenue During COVID-19 and Beyond
As any successful business owner will tell you, if you don’t learn from past experiences, your business will never grow. Here are some survival strategies…
Two Generations. One Vision. Serino Cigars Branches Out
The Serino Cigars portfolio encompasses a wide array of strengths, flavors and shapes, offering something for every type of smoker, from novice to seasoned epicure.
The Soul of Charity
Actively engaging in your community through charity, volunteerism and events deserves planning, same as any business strategy. With the right approach, your brand can reap…
Perdomo Cigars: Success Through Dedication, Science and Pure Love
How do you define a classic American success story?Perdomo Cigars is the perfect place to start.
A Solid Foundation: An Interview with Nicholas Melillo of Foundation Cigars
For Nicholas Melillo, the only way to build a cigar brand is to start with the seed and organically make the business grow.
Inventory Control Pays
It’s probably the most crucial component to building a business and cash flow, and it can also be the most challenging.
Rocky Mountain Refuge
Stag Tobacconist in Colorado is a full-service tobacco shop with a throwback touch.
The Midas Touch: Daniel Marshall Strikes Gold With His 24-Karat Cigar
Daniel Marshall thought his 24-karat gold cigar would be a unique touch for his custom-made humidors honoring the movie Scarface. Little did he know it…
The Blend: Fratello Navetta Inverso
Putting a unique twist on his original Navetta cigar, Omar de Frias creates a new taste profile.
The Blend: The Antigua Estelí Segovias
Named for the tobacco-growing lands of Nicaragua called Las Segovias, this cigar defines the flavors and essence of a country.
The Blend: J.C. Newman The American
American-made an honoring the company’s 125th anniversary, this cigar takes its inspiration from tradition.
Outside the Cigar Box: The Power to Make or Break Your Business
Staff scheduling and training influence your inventory control. All of it connects to profits.
The Tobacconist: Your Own “Top 25” List Is More Valuable than Theirs
Phil Ledbetter says try an in-store Top 25 list and watch your sales soar.
The Pipe: Three Cheers for Corn Cob Pipes
William Nelson pays homage to the corn cob pipe —its place in our history and in our pipe businesses.
The Industry: Argue with Your Accountant
Jarrid Trudeau offers his insights on the importance of inventory management.
Last Word: Who We Are
Luciano Mierelles of A.C.E. Prime argues it’s good business to put family over profits.
Southern Draw Cigars
The name conjures up feelings of hospitality, faith and family, with a little bit of the science of what makes a good cigar. Put it…
AIDA: A Model of Success
Scott Regina of Emerson’s Cigars explains awareness, interest, desire and action.
Outside the Cigar Box: Thank You, Come Again
How apparel retailers have focused on growing their profits through converting first-time purchasers into recurring customers.
The Blend: Diesel Whiskey Row
Inspired by General Cigar aging leaves in wine barrels, Justin Andrews has caught lightning in a barrel of the whiskey variety.
The Crux of the Matter
Half a decade ago, Jeff Haugen found himself at a crossroads —as a successful retailer tobacconist, he wanted to keep finding ways to grow his…
The Blend: Drew Estate ACID 20
Honoring 20 years, Drew Estate celebrates the cigar that redefined the industry.
Sales & Service
It’s the foundation of every successful business model, but how should tobacconists best develop an effective sales and service strategy? We asked the experts.
The Blend: Dunbarton Tobacco & Trust Sobremesa Brûlée
Offering a mild cigar with complexity. Steve Saka delivers a tasteful excursion from the full-bodied cigars he’s known for.
W. Curtis Draper Tobacconist
District of Columbia’s oldest tobacco shop stays the course, as its owner, John Anderson, seeks to shape the future of our industry.
A Star is Born
Platinum Nova Cigars made its debut at this year’s PCA show and it’s two shining ambassadors are ready to enlighten you.