2021 PCA Trade Show: FAQs

What is the decision date timeline to determine in-person or virtual?

Like many decisions impacted by COVID-19, that will be a rolling timeline. PCA understands the time time and resources it takes both exhibitors and attendees to plan and prepare for the trade show and therefore the PCA will do everything we can to ensure we offer as much advance notice as possible to our exhibitors and attendees. The PCA will strive to make decisions as early as Q1 but it may not happen until early Q2.

When does registration open for the PCA Trade SHOW?

Registration for the PCA trade show will open mid—late March. 

If held in person, will there be a virtual option?

Like many decisions impacted by COVID-19, this will be dependent on how several factors unfold over the coming weeks and months. However, the PCA has been working on a few programs that will supplement our world-class in-person industry event. More information will be available in February and March.  

If held in person, will the July event be at reduced capacity?

That will depend on the rules regarding large gatherings at the time. We are planning the event with an eye toward maintaining COVID-19-cautious health and safety protocols such as safe distancing, masks and increased sanitization.

Does the PCA think it’s safe to host an in-person event in July?

Based on current vaccination distribution plans, holding a large, controlled gathering like ours in July seems like a reasonable plan for moving forward. Of course, time will tell and we will be ready to shift to alternative solutions if needed that will meet both the business and safety needs of exhibitors and attendees.  

What health and safety protocols will be in place?

It will depend on the state of COVID-19 at that time. For now, proof of vaccination or a recent negative COVID-19 test, extra sanitization, safe distancing and masks are some of the safety protocols we are discussing with the Sands Expo. This will evolve as we get closer to the event.

What is the refund policy in CASE of show cancellation or cancellation by A PCA exhibitor?

In case of Cancellation of 2021 Trade Show

In the unfortunate event that the PCA trade show cannot be held in 2021 due to COVID-19, booth refund and transfer requests will be individually processed. This Addendum shall not apply if the PCA trade show is rescheduled for a different date in 2021. Exhibitors must select one of the three options below:

  1. Full refund: If PCA cancels the trade show in 2021, exhibitors may request a full refund, less any outstanding invoices due to PCA. In order to receive a refund, exhibitors must request the refund via a signed cancellation form within thirty (30) days of notice of cancellation. Refunds will be processed within thirty (30) days of receipt of the cancellation form. 
  2. Defer payment: Exhibitors who wish to keep their payment with PCA will keep their current pricing (i.e., if you rolled over 2020, you would still be locked in at 2020 rates, or if you booked your booth in 2021 and rolled over, you will be locked in at the 2021 rate). Exhibitors who opt to roll over their payments will select their booths in order of priority points before the full refund group for the next trade show that we expect would be held in 2022. 
  3. Donation: Exhibitors who wish to donate their booth payments in support of PCA’s legislative efforts will be in the first group to secure their space in priority points order and lock in their most recent rate (i.e., if you rolled over 2020, you would still be locked in at 2020 rates, or if you booked your booth in 2021 and rolled over, you will be locked in at the 2021 rate) for the next trade show that we expect would be held in 2022.
Manufacturers whose employees test positive for COVID-19 

If an exhibitor has one or more employees who test positive for COVID-19 within 14 days of the scheduled start date of the trade show, consideration for deferral of booth payments will be processed on a case-by-case basis. Such diagnosis must render it impossible for the exhibitor to participate in the 2021 PCA trade show. Exhibitors must provide a written explanation of why performance would be impossible and request a deferral form from PCA. In the event that PCA approves such a request, the exhibitor shall be permitted to defer its booth payment to either the rescheduled 2021 trade show or the 2022 trade show, whichever is earlier. 

When will the Venetian/Palazzo begin taking our hotel reservations?

The official booking site will begin taking reservations in March 2021.


If you have any questions about any of the items listed above, or questions about the trade show not answered by any of the above, please contact lisa@premiumcigars.org.


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