Exhibitor Planning & Resources

Scam Notice

Please note that the PCA DOES NOT sell attendee or exhibitor lists. PCA will NOT call you about your hotel reservations or monorail tickets.  If you are personally contacted, please disregard. These are unfortunately scams.

Plan for an Exceptional Experience!

The following information will provide you with a complete checklist so you can get all the details in order and focus on maximizing your ROI at #PCA2021!

Important documents

  • CBD Policy
    Please review PCA’s CBD policy in compliance with the Sands Expo Center’s requirements.

exhibitor services

  • Exhibitor Service Kit
    Everything you need to get your exhibit space ready for PCA 2021! Note: Orders can only be placed by confirmed exhibitors.
  • Floor Plan
    Find your exhibit booth and see who else is exhibiting at #PCA2021

exhibitor resources

  • Free Exhibitor Marketing Toolkit
    Coming soon
  • COVID-19 FAQs
    Find answers to your questions about exhibiting at #PCA2021 

free sample policy

Under FDA policy: it is permissible for a business to distribute free samples in a limited quantity (i.e., no more than necessary to achieve a business or marketing goal, such as awareness of and exposure to the product for the purposes of product or inventory selection) to another business as part of a genuine effort to sell or market a tobacco product to that business. Distribution to consumers during the trade show is prohibited. All exhibitors and attendees must adhere to this policy.

Important Dates



  • Tuesday, July 6 (Targeted Exhibitor Move-In Only)
    8am – 10pm                 
  • Wednesday, July 7                 
    8am – 10pm                 
  • Thursday, July 8
    8am – 10pm                 
  • Friday, July 9
    8am – 12pm 


  • Tuesday, July 13
    1pm – 9pm       
  • Wednesday, July 14
    8am – 11:50pm

Show Floor Hours

See the Full Schedule of Events for PCA 2021.

Sponsorships & Advertising

Accelerate your #PCA2021 experience with our unique and wide array of sponsorship and advertising opportunities.  Specifically developed with you in mind, these unique value offerings will help you create a dynamic presence for your company and your brand, and drive traffic to your booth. PLUS, earn Priority Points with every sponsorship!

Exhibitor Badges – Register Your Group!

Trade show exhibitors will receive four (4) badges per 100 square feet of booth space. EXHIBITORS: Complete the Large Group Registration form and submit to lisa@premiumcigars.org to register your team for PCA 2021. To register your team Exhibitors staying at the Venetian may purchase additional badges. See our Exhibitors Stay to Play package for more details. NOTE: PCA 2021 is a members-only event and is not open to the general public. Exhibitors may not give badges to anyone outside of the association who has not been given prior authorization by the PCA.

Travel & Housing

PCA has worked to secure the best possible rates for your travel to PCA 2021. In addition to the Hotel Room Block discount rate of $204/night, we are also now offering NEW Stay to Play packages for Exhibitors.

NEW Priority Points

Did you know all the ways you can earn priority points?? Exhibitors can earn priority points for exhibiting, for advertising & sponsorship (not just during the trade show), for using the PCA hotel room block, and more! And this year we’ve added even more ways to earn!

Additional Exhibitor Information

invitation letter

This personal introduction letter extends an invitation to attend the upcoming PCA 2021 trade show. It helps assure those who are in the premium tobacco business, and traveling from outside the US, may obtain a visa in their country of origin.

visa information

Visit the visa section at the link below for info about visas for foreign citizens traveling to the US. Before traveling, a citizen of a foreign country must generally obtain a non-immigrant visa for temporary stay or an immigrant visa for permanent residence.

VISA application

Obtain a visa form to travel to the US at the link below. Forms found on the linked page may be completed online. Be sure to read and complete all information correctly to avoid delays and be aware of the necessary time required for approval.

Explore Vegas!

You’re coming for PCA2021, but that doesn’t mean you can’t enjoy even more that Las Vegas has to offer! Visit the Las Vegas tourism website to extend your your itinerary and make the most of your visit while in town for PCA.

Trade Show Contacts

Booth Sales & Sponsorship

Lisa Cox
Sr. Director of Meetings & Events

Marketing & membership

Erin R Holland
Head of Marketing, Communications & Membership

Tobacconist AlmanAc, trade show Directory & PCA The Magazine

Advertise in the Almanac, Directory & Magazine!
David Wilson

digital advertising

Website, Email & Digital Advertising before, during and after #PCA2021
Tim Waddill

#PCA2021 is Sponsored By