How Priority Points Are Reduced
While there are several ways to earn priority points, they can also be reduced. Priority points will be subtracted for the following reasons.
• Any company that does not exhibit for a consecutive year will lose all of its history points.
• Any company that violates PCA’s policy on “Suitcasing” will lose all accrued points.
• Exhibitors engaging in disruptive or harassing behavior is a violation of PCA’s code of conduct and can result in loss of priority points, termination of exhibit privileges and barring from future trade shows.
Note: If an existing exhibitor departs with a product line or brand, both organizations (the original, existing & the “new” product line/brand) receive the same history points. Aside from history points, each exhibitor must accrue their own square footage points and other priority point opportunities (advertising, sponsorship, etc.) When two companies merge (or one is acquired), the “new” or combined exhibitor retains the higher of the two companies Priority Points, not a combination of both.