Sponsor

Our sponsorship helped us gain greater visibility and showcase our products. We wrote a ton of orders this year. Business was great.

Kaizad Hansotia
President & CEO, Gurkha Cigars

Check out all the current trade show sponsorship opportunities below or download our 2020 trade show prospectus here. If you prefer to speak with someone directly to learn more about sponsorship, please contact Lisa Cox at lisa@premiumcigars.org or complete our sponsor inquiry form here.

Sponsor Benefits

INCLUDED WITH EVERY SPONSOR PACKAGE

  • Sponsor Recognition at exhibit hall entrance
  • Sponsor Recognition in pre-show mailings (due February 28, 2020) 
  • Sponsor Recognition in trade show email communications 
  • Sponsor Recognition in trade show directory (due May 1, 2020) 
  • Sponsor Recognition / Media Link on Tradeshow website 
  • Sponsor Recognition in Tradeshow App 
  • Sponsor Recognition via signage at your booth 
  • One (1) booth selection point for every $25 of sponsor/advertising dollars spent between June 28, 2019 and April 1, 2020. Generate more priority points to improve your booth selection ranking for 2021! 
  • First right of refusal on sponsor package for the upcoming trade show. The sponsorship is yours for as long as you want it!

Sponsor Packages

BRANDING SPONSOR

Exclusive Sponsorship / 3,000 priority points earned / $75,000

Your brand will be seen all day, every day with your company logo prominently displayed on all Trade Show Lanyards, Hotel Key cards, and the official Trade Show Bags! As an added bonus, you’ll also get: 

  • A full year of free advertising on Association Website 
  • A full spread in the Trade Show Directory, the retailer’s most used resource at the show! 
  • Pre-Show and Post-Show Feature in PCA The Magazine (2-page spread) 

RECEPTION SPONSOR

Exclusive Sponsorship / 2,000 priority points earned / $50,000

Help us host the BIGGEST Party of the Year and get exclusive naming rights to the opening reception! Celebrate the industry and bring the entire industry together. As an added bonus, you’ll also get: 

  • A full year of free advertising on Association Website 
  • A full spread in the Trade Show Directory, the retailer’s most used resource at the show! 
  • Pre-Show and Post-Show Feature in PCA The Magazine (2-page spread) 

PHOTO MOSAIC SPONSOR

Exclusive Sponsorship / 1,400 priority points earned / $35,000

Grab the attention of everyone around with your interactive photo mosaic displayed on the trade show floor. This photo montage is a great visual tool to attract, engage and drive people straight directly to you! PCA staff can help you create dynamic, powerful imagery. 

HOTEL KEY CARDS SPONSOR

Exclusive Sponsorship / 1,200 priority points earned / $30,000

First impressions are everything —and when your logo is prominently displayed on key cards at the host hotel, everyone will be sure to remember you! You can customize the imprint area to include your logo, booth number or special event invitation directly on the card, ensuring thousands of guests know your brand!

AISLE SIGNS SPONSOR

Exclusive Sponsorship / 1,200 priority points earned / $30,000

Wherever they go, your brand will lead the way! As the exclusive aisle sign sponsor, your brand will be prominently placed on ALL trade show aisle signage on the show floor.

ANNUAL MEMBERSHIP MEETING SPONSOR

Exclusive Sponsorship / 1,200 priority points earned / $30,000

As the exclusive sponsor to the Annual Membership Meeting, you’ll get to provide opening remarks, subject to approval. During the meeting, you’ll receive additional sponsor recognition from the stage and have your logo featured on the rolling slideshow leading up to the meeting, giving you increased visibility and recognition.

SHOW BAG SPONSOR

Exclusive Sponsorship / 1,100 priority points earned / $27,500

Upon checking in to the 2020 Trade Show, each attendee will receive an official trade show bag. When you select this exclusive sponsorship, you logo or brand messaging will be prominently featured on one side of the bag, ensuring your brand is prominent throughout the entire show. In addition, this package includes placement of two (2) pre-approved giveaways inside each bag! Want to throw in a cigar? No problem! We’ll make this exclusive so no other cigars will be included!

DOOR CLINGS SPONSOR

Exclusive Sponsorship / 800 priority points earned / $20,000

As the exclusive door cling sponsor, you’ll be the first brand everyone encounters when they enter the show floor and the last brand they see when they exit, when your logo is prominently displayed on ALL Show Floor entrance and exit doors.

SHOW FLOOR DECALS

Exclusive Sponsorship / 800 priority points earned / $20,000

You’ll be seen all over the show room with these 2′ x 3′ decals! As the exclusive show floor decal sponsor, your logo or messaging will canvas the floor along the main walkways and common areas. 

TRADE SHOW LANYARDS

Exclusive Sponsorship / 800 priority points earned / $20,000

Let the attendees do your marketing for you when you put your logo, company, name or product message on the trade show lanyards. These lanyards are given to each attendee upon check-in. 

1/2 GLASS CLINGS + GOBO SPONSOR

Exclusive Sponsorship / 800 priority points earned / $20,000

Immediately upon entering the Sands Convention Center, all attendees will be face-to-face with your brand, as your logo and messaging cover half the glass rail balcony in the trade show registration lobby! This exclusive sponsorship puts your brand directly in front of everyone walking by—not just show attendees!

WINDOW CLINGS SPONSOR

Exclusive Sponsorship / 480 priority points earned / $12,000

Immediately upon entering the Sands Convention Center, all patrons will be face-to-face with your MASSIVE window coverings—covering 12 huge windows! This exclusive sponsorship puts your brand directly in front of anyone and everyone who walks by—not just show attendees! 

video sponsor

Exclusive Sponsorship / 400 priority points earned / $10,000

Give your brand a competitive edge! As the exclusive trade show video sponsor, your branded video will play on a loop on PCA TV’s during the entirety of the show, and on stage projectors at the annual breakfast meeting. Videos should not include sound and should be trimmed to 30 seconds for optimal replay and engagement.

pillar wrap SPONSOR

5 Available / 360 priority points earned / $9,000 per pillar

Reach audiences beyond the trade show floor! When you select a pillar wrap sponsorship, you’ll get to completely and fully wrap one of the five HUGE pillars in the Sands Lobby, getting your brand in front of anyone and everyone walking by. Or snag all five and make an even greater impact! 

led sign sponsor

5 Available / 300 priority points earned / $7,500 per sign

Visual digital marketing sells —and when your company is the focus of these giant (6.3′ x 2′) animated LED signs, you’ll be sure to get the attention you want! Strategically placed on the trade show floor, these dynamic signs will drive traffic direct to your door! 

product showcase lobby displays

3 Available / 300 priority points earned / $7,500 per display

Give attendees a sneak peek of what’s inside and give them a reason to make your booth their first stop! As one of only three product showcase sponsorships available, you have an incredible opportunity and game day advantage when you fill your display case with new releases, limited editions, incredible accessories, or anything else you want to show off! Each showcase will be on display outside the show room, located in the main registration lobby. As people mingle, they’ll have time to preview your brand and offerings, and get fired up for what awaits them inside! 

GOVERNMENT AFFAIRS SPONSOR 

Exclusive Sponsorship / 300 priority points earned /$7,500

As the exclusive sponsor for our Government Affairs booth, your brand will get incredible recognition throughout the entire trade show! 

  • Logo on VIP PAC Drink Tickets —your team can distribute tickets at the Government Affairs Booth to give you greater networking opportunities and increased brand recognition 
  • Showcase your products during the entire trade show at the Government Affairs Booth 
  • Opportunity to distribute pre-approved swag/samples at Government Affairs Booth 
  • Recognition from the stage during the Government Affairs update 

SHOW FLOOR WATER COOLER SPONSOR

3 Available / 200 priority points earned / $5,000 each

Give the people what they need —and a reason to thank you! With four (4) branded water cooler stations, you’ll be the one they see when they stop to refresh and re-hydrate!

show bag inserts

10 Available / 140 priority points earned / $3,500 each

Leave a lasting impression and keep them talking about you long after the show ends by including your brand on the official trade show bags! Show bag inserts may include branded promotional items, giveaways, information pamphlets and more! 

Note: Sponsor is responsible for all associated design, production, printing and shipping costs. All materials must be submitted to the PCA for approval by May 1, 2020.

MOBILE CHARGING STATION SPONSOR 

5 Available / 110 priority points earned / $2,750 per station

With so many deals happening on the show floor, there’s no time for a dead battery —and thanks to you, everyone will be fully charged and ready to go! With your branding covering one of five mobile charging stations, attendees will be sure to remember you! Stations will be strategically located in high-traffic areas and support an array of mobile devices to maximize use and brand reach. 

education sponsor

5 Available / 110 priority points earned / $2,750 per session

Align your company with one of five incredible education sessions and help people experience your brand for themselves while learning about sales, marketing, business best practices, and more! When you sponsor an education session, you’ll get to distribute one of your cigars to each attendee! Because there’s no better way to get people intimately connected to your brand than through personal experience. You’ll also get: 

  • Logo prominently displayed on education session signage 
  • Sponsor opening remarks at education sessions 

TRADE SHOW SLIDESHOW SPONSOR

5 Available / 80 priority points earned / $2,000 per slideshow

Go big or go home! Get your brand rolling across ALL SCREENS throughout the entirety of the trade show! When you sponsor the trade show slideshow, your logo and branded content will be digitally displayed on all show projectors, PCA TVs, and more each day of the show, including but not limited to: 

  • Annual Breakfast Meeting 
  • Education Sessions 
  • PCA TVs throughout trade show 

More Opportunities!

The PCA offers additional sponsorship opportunities for you before, during and after the trade show. To learn more or create a custom sponsorship package, please contact Lisa Cox at lisa@premiumcigars.org.