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Procigar 2025: The Start of Something New
When you are a part of the media, the first quarter of the year is typically viewed as "festival season." This is the time of year you know will spend time in many airports, your...
Five Questions: Enrique Seijas, Matilde Cigars
PCA: How did you end up in the premium cigar industry?Enrique Seijas: I was essentially born into the industry. My father, José Seijas, started working in the cigar business in...
Supporting Cigars for Warriors: A Vital Mission for Our Heroes
Supporting the military extends beyond offering a simple “thank you for your service.” For the dedicated men and women in uniform, receiving meaningful, tangible tokens of...
A Linear Approach to Customer Creation
IN OUR 1,500 SQUARE FOOT cigar experience in Meridian, Idaho, we have a bevy of metrics by which we measure daily, weekly, and monthly performance. We examine and set goals for...
PCA and HumidifGroup Collaborate on “The Cloakroom”
The Premium Cigar Association (PCA), the leading authority in advocacy for specialty tobacco retailers, has teamed up with HumidifGroup for a special project–a unique humidor....
The Epicenter of the Premium Cigar Industry
As we prepare for the "Superbowl" of the premium cigar industry, the PCA trade show, in New Orleans this April, the state of your trade association and the overall industry...
What We’re Smoking: Casa de Sueños El Soñador Salomon
Cigar:De Los Reyes Casa de Sueños El Soñador Size: Salomon Smoke time: 1 hour, 35 minutes Appearance & AromaI’m smoking De Los Reyes’ Casa de Sueños El Soñador outside at a...
Topper Cigars 1894: 130 Years in the Making
One hundred and thirty years of continuous operation is an impressive feat for any business, particularly a U.S. cigar maker. With numerous 5-, 10- and 20-year anniversaries...
The Victory Cigar: A Timeless Tradition of Triumph
There’s something unmistakable about the aroma of a fine cigar—it’s the smell of success, of battles won, of challenges overcome. Whether it’s a championship locker room, a...
Premium Cigar Association Announces the 2025 Best of the Leaf Awards Finalists
The Premium Cigar Association (PCA) announces the finalists for the second annual Best of the Leaf Awards. The PCA Best of the Leaf Awards are...
How to Improve Your Store’s Public Relations Strategy
Do you need help figuring out how to promote your retail business properly? If you answered yes, then you are not alone. Tobacconists need help with marketing and growing...
Georgetown Tobacco Celebrates 60 Years in the Industry
This is not a story about cigars. Nor is it, really, a story about a premium tobacco shop’s diamond anniversary. Those things are on the periphery, for certain, but Georgetown...