Let’s face it—the in-store event is not what it used to be. Blame it on a challenging economy, the season, or even the pandemic, but for many tobacconists, executing a successful...

Tell us about the Louisville Thoroughbred Society. Oliver De La Garza, LTS Cigar Manager: The Louisville Thoroughbred Society is a private, members-only social club that offers...

There were many indicators in the early life of Christian Eiroa pointing him toward a future of entrepreneurship in cigar making. First, he grew up in Honduras and spent much of...

There are better-known brands. There are companies that build their own factories and grow their own tobacco. There are cigar makers who are treated like rockstars. But nobody, I...

How did you get into the cigar business?I started El Mago Cigars in an attempt to turn a tragedy into a tribute. My grandparents, Maria and Gonzalo Torre, passed away in the...

In July, PCA hired Shannon Marie as its new director of trade show and events. Shannon has more than a decade of experience in the events industry, including positions at the...

This is my first issue writing the editor’s note as the permanent Executive Director of the Premium Cigar Association. I am deeply honored and grateful to the board of directors,...

This is typically where I launch into 1,000 unfettered words of brilliance, but I want to start with a disclaimer. I would not have included alcohol in my lounges if I did not...