Every PCA Trade Show brings its share of new energy—but PCA26 in New Orleans (April 17–20) is shaping up to deliver one of the strongest waves of new exhibitors we’ve seen in years. And for retailers, that matters.

Because new exhibitors don’t just fill booths—they bring new stories, new products, and new opportunities to differentiate your humidor. New brands in your humidor gives your store the potential to stand out among other local retailers. The PCA Trade Show offers you the chance to be among the first to bring in the next big thing. 

This year, 66 new exhibitors are set to make their debut on the PCA show floor. That’s 66 new chances to discover a brand before your competitors do.

A New Class of Brands Enters the Market

Among this year’s newcomers are a mix of boutique cigar brands, international manufacturers, and service providers—each bringing something different to the table.

You’ll see names like Aaro Cigars, ATL Cigar Co, and Barreda Cigars, continuing the trend of small, story-driven brands carving out space in humidors across the country.

At the same time, companies like Beverage & Packaging Solutions S.A. and Dongguan Creative Packing Co., Ltd. signal the continued growth of packaging, presentation, and operational innovation—areas retailers can’t afford to ignore.

And then there are emerging entrepreneurs and first-time exhibitors stepping into the space—bringing fresh perspective to a legacy industry.

Why This Matters 
New exhibitors are where discovery happens.

They’re where you find:

  • The next boutique brand your customers will ask for by name
  • Unique blends that set your humidor apart
  • Fresh relationships that grow into long-term partnerships

In a retail environment where differentiation is everything, walking past a new exhibitor booth isn’t just a missed conversation—it’s a missed opportunity.

Don’t Miss What’s New
Veteran attendees know: the best finds often come from the booths you didn’t plan to visit.

This year, with 66 new exhibitors, the odds of finding something unexpected—and valuable—are higher than ever.

If you’re coming to PCA26, make time for the new names. If you’re still on the fence, this is your reason to be there because in this industry, the next big thing doesn’t announce itself–you’ve got to get out and find it.

Here are 66 new exhibitors you will find on this year’s trade show floor:

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  • Pan American Tobacco, S.A. (DBA Panamanian Tobacco)

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  • Universal Engraving de Mexico (UEI Group Company) — ueigroup.com

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See a full list of this year’s exhibitors on the official PCA26 app, that can be found here: https://pcashow.org/pca26-app. For all the latest news for this year’s trade show, visit pcashow.org