La Flor Dominicana has named Eddy Guerra its new vice president of marketing and brand development. This comes after Guerra announced his departure from Davidoff of Geneva USA back in November 2024 [read more here].
In a press release announcing Guerra’s new position, the Gomez family stated that Guerra is a longtime friend and that his deep understanding of the premium cigar market, creativity, and expertise will play an important role in La Flor Dominicana’s evolution and future growth.
Litto and Ines Gomes issued the following joint statement on Guerra’s new position within their company: “We are thrilled to welcome Eddy to the La Flor Dominicana team. His passion for cigars, wisdom, and strong relationships make him a tremendous addition to our team. We look forward to working together and taking La Flor Dominicana to new heights.”
Guerra added, “It’s a great honor to work alongside the legendary Gomez family. La Flor Dominica has reached amazing milestones as a company, and I am grateful that they have trusted in me to help them reach greater heights.”
Guerra is a cigar industry professional who has worked with several leading premium cigar companies over the years, including Gurkha Cigar Group, Altadis U.S.A., and most recently, Davidoff of Geneva USA.