Davidoff of Geneva USA has officially reopened its flagship boutique on Madison Avenue in New York City, unveiling a complete transformation of the historic space. First opened in 1987, the Madison Avenue location has long been a cornerstone of Davidoff’s presence in the United States. Now, after an extensive renovation, the 3,300-square-foot boutique is setting a new benchmark for luxury cigar retail and hospitality .
The reimagined space blends modern elegance with timeless sophistication, highlighted by a striking glass walk-in humidor featuring Davidoff’s finest selections and a tobacco leaf display that reflects the brand’s “crop to shop” philosophy. Two newly designed cigar lounges offer both social and private settings, complete with plush seating, multiple flat-screen TVs, and 75 private lockers, creating an elevated yet comfortable environment for aficionados.
“We’re thrilled to reopen our Madison Avenue Boutique and welcome guests into this elevated space,” said Lana Fraser, head of marketing and retail at Davidoff of Geneva USA. “This renovation reflects our continued dedication to providing not only the finest cigars but also an immersive experience where hospitality, design, and craftsmanship meet.”
To mark the reopening, Davidoff will host a series of exclusive events for clients and partners from August through October. Limited Private Lounge and Locker Memberships are also now available, offering cigar enthusiasts a way to secure a personal place within the iconic space.
For more information, visit DavidoffGeneva.com.