Celebrating 30 years in premium cigars, Rocky Patel introduces the Thirtieth Anniversary edition — a milestone release designed to salute the brand’s heritage while offering a compelling entry for retailers and aficionados alike.
Crafted at the company’s facility in Nicaragua, the Thirtieth Anniversary features a Mexican San Andrés wrapper layered over dual Nicaraguan binders and a blend of Honduran and Nicaraguan fillers aged a minimum of five years. Retailers will note several formats available at launch: a box-pressed Robusto (5 1/2 × 50), a Gordo (“Sixty”, 6 × 60), plus a larger Toro (6 1/2 × 52). A special limited-edition version, packaged in leather-style boxes and released in smaller quantities, offers an upgraded collectible variant for discerning customers.
Tasting notes highlight rich caramel, almond and cocoa powder, underpinned by cedar and refined spice — a flavor profile that aligns with Rocky Patel’s reputation for accessible luxury with depth. The MSRP for the standard version is listed around $18–20 per cigar before applicable taxes, depending on format, while the limited-edition variant commands a higher premium per stick.
For retailers, this release offers both shelf-pull and margin opportunity: the combination of milestone branding, valued aging, and multiple sizes provides flexibility for various price tiers and customer segments. With the cigar now in shipping, stocking early and marketing the anniversary story will support engagement during the upcoming holiday season and carry momentum into 2026.