Hoyo de Monterrey will give consumers an early opportunity to try its newest cigar, Le Hoyo, through the upcoming Hoyo New Legends Sampler.
Scheduled to ship to retailers in September 2026, the pre-humidified sampler contains four Toro cigars measuring 6 x 52. The collection includes Hoyo de Monterrey Rojo, Oscuro and Shade alongside the new Le Hoyo.
For retailers, the sampler offers a way to introduce customers to the new blend several months before its full launch while also presenting three established Hoyo de Monterrey expressions in a single package. The sampler carries a suggested retail price of $27.59.
Le Hoyo features a Honduras OSA wrapper over a U.S. Broadleaf binder. The filler combines Dominican Piloto, Nicaraguan Estelí, Honduran La Entrada Corojo 2012 and Honduran Jamastran Broadleaf tobaccos. The cigars are produced by a team of the most experienced rollers at the HATSA factory in Honduras.
Although Le Hoyo is currently available only as a 6 x 52 Toro in the New Legends Sampler, the cigar is expected to receive a broader release in three sizes: a 4.5 x 50 Rothschild, 6 x 52 Toro and 6 x 60 Gigante. A date for the full release was not announced.
“The New Legends pack puts the best of our brand on offer for our fans,” said Scott Abney, brand manager for Hoyo de Monterrey. “We wanted to give them the opportunity to try Le Hoyo here first alongside three classic Honduran cigars.”
Abney said the four selections represent different elements of the Hoyo de Monterrey story. That combination gives retailers a built-in opportunity to guide customers through several expressions from the brand while using Le Hoyo’s advance availability as the sampler’s primary point of distinction.
The Hoyo New Legends Sampler is scheduled to begin shipping to retailers in September 2026.