J.C. Newman Cigar Co. has released its 2026 Brick House Bricktoberfest, an annual limited-edition Churchill developed to complement Oktoberfest-style beer.
The cigar is available now at participating retailers in the United States and Germany. It measures 7 3/4 x 48 and is finished with a traditional pigtail cap.
Handcrafted at J.C. Newman PENSA in Estelí, Nicaragua, the Bricktoberfest features an Ecuadorian Havana Rosado wrapper over Nicaraguan tobaccos. According to the company, the blend was created to pair with the bold, malty profile commonly associated with Oktoberfest lagers.
The seasonal release draws on the history behind the Brick House brand. Company founder J.C. Newman was born in his family’s brick house in Austria-Hungary, where the Newmans lived above a tavern and general store. That home, which appears on the Brick House cigar label, served as a gathering place for family members to share beer, cigars and conversation.
J.C. Newman is supporting the 2026 release with a gift-with-purchase promotion. Customers who purchase a 10-count box from a participating retailer will receive a hand-painted Bricktoberfest beer stein while supplies last.
The promotion gives retailers a seasonal merchandising opportunity that connects a limited-edition cigar, a familiar fall beer style and an exclusive collectible. J.C. Newman did not disclose the cigar’s suggested retail price or total production quantity in its announcement.