J.C. Newman Cigar Co. has given Cuesta-Rey Centro Fino Sungrown a new look, starting with the Pyramid No. 9. The redesign updates the line’s gold, red and yellow palette and adds a third band near the foot of the cigar. J.C. Newman plans to extend the new bands across the Centro Fino Sungrown line.
The redesign gives one of J.C. Newman’s oldest brands a new shelf presence. Master cigar makers Angel LaMadrid Cuesta and Peregrino Rey founded Cuesta-Rey in 1884, and the brand once supplied the official cigar of King Alfonso XIII of Spain. J.C. Newman also plans packaging updates for Cuesta-Rey Centenario and Centenario Maduro.
Drew Newman presented the redesigned bands on November 7 during the Top Cigars of 2025 seminar at Cigar Aficionado’s Big Smoke Las Vegas. The Pyramid No. 9 was a natural choice for the debut: it placed fourth on the magazine’s 2025 list.
The announcement did not specify when retailers would begin receiving cigars with the new bands.
