Liga Tridente Cigars has signed an exclusive U.S. distribution agreement with Santa Clara Cigars. The deal gives the brand, launched by entertainer Marlon Wayans with Vic Curley and David Gaston, a nationwide wholesale partner as it seeks to reach more specialty tobacco retailers.
Santa Clara, which is owned by Tabacalera USA, will handle U.S. distribution. Liga Tridente says the agreement will help it reach retailers in major markets across the country. Its portfolio includes Liga Tridente Habano, Yasuke Maduro and Il Bambino.
Alongside the distribution agreement, Liga Tridente is working with several premium cigar lounges on events featuring Wayans, Curley and Gaston. The company has previously held a similar event at Tailored Smoke in Concord, North Carolina, Cigar Coop reported.
