Oettinger Davidoff has appointed Davide Moro as general manager and president of Davidoff of Geneva USA, effective December 7, 2026.
Moro succeeds Emanuele Uccellini, who left the company at the end of September to pursue his career elsewhere. The appointment brings an executive with experience in both premium cigars and consumer brands to the leadership of Davidoff’s U.S. business.
Moro joins from Altadis USA, where he has served as CEO since 2023. His three-decade career also includes roles as CEO of JR Cigars and chief marketing officer of Nespresso USA, along with leadership positions at Nestlé in the United States, Mexico, Switzerland and Italy.
Edward Simon, senior vice president and chief sales officer at Oettinger Davidoff, said Moro’s experience would support the company’s growth in a challenging U.S. market.
“Davide has a proven track record in building and scaling premium consumer businesses across brand, commercial and operational functions,” Simon said. “He is known for revitalizing heritage brands, accelerating omnichannel growth and leading high-performance organizations.”
Moro said he looked forward to developing Davidoff’s portfolio and strengthening its business relationships.
“I am very excited to join Davidoff of Geneva USA and the Oettinger Davidoff family to further develop the potential of its strong brand portfolio and drive sustainable growth,” he said.
The company identified closer relationships with customers and business partners as a priority for Moro and the U.S. team as he prepares to assume the role in December.
