Emerson’s Cigars’ 50th

Emerson’s Cigars’ 50th

Sometimes the road to success can be circuitous. In 2002, Scott Regina was working in retail while living in Northern California with his future wife, Tara Chadbourn. She had been laid off from her job in San Francisco because of the “dotcom bust,” and after joining...
Renegade Merchandising 

Renegade Merchandising 

Merchandising your humidor effectively is one of the most underrated ways to influence customer experience, maximize sales, and build brand equity inside your store. While there’s plenty of nuance to doing it well, we’ve learned that the best results often come from...