Casa 1910 is entering a new phase of its global development with an updated brand presentation, expanded core portfolio, and the introduction of a new cigar line called El Ébano. The changes reflect a strategic effort to strengthen the company’s identity as a producer of Mexican puro cigars and position the brand for continued international growth.
The evolution centers on a redesigned packaging approach across the Casa 1910 portfolio. According to company leadership, the refreshed look is intended to better reflect the complexity and craftsmanship of the brand’s cigars while also making it easier for retailers and consumers to understand the distinctions between the company’s different product lines.
At the same time, Casa 1910 is narrowing its long-term focus to cigars made entirely with Mexican tobacco. The brand’s leadership notes that demand for its Mexican puro offerings has been particularly strong among distributors and retail partners. As a result, non-puro blends are being gradually removed from the permanent portfolio and may reappear later as limited releases in select markets.
Introducing El Ébano
The brand evolution is highlighted by the introduction of El Ébano, a new cigar inspired by the historic Battle of El Ébano during the Mexican Revolution. The name reflects themes of resilience and determination while emphasizing the deep connection between Casa 1910 and the heritage of Mexican tobacco.
El Ébano is built around tobacco grown in Mexico’s San Andrés Valley, a region widely known for its fertile volcanic soil and ideal growing conditions for premium tobacco. The blend features a Colorado Maduro wrapper from San Andrés that has been aged for five years, paired with a San Andrés Claro binder and a Mexican filler blend also aged for five years.
Expanded Core Lines
Alongside El Ébano, Casa 1910 is expanding its existing Cuchillo Parado and Tierra Blanca lines. All three cigars—El Ébano, Cuchillo Parado, and Tierra Blanca—will now be offered in three traditional vitolas packaged in 10-count boxes.
The sizes include a Robusto (5 x 50), Toro (6 x 52), and Corona (5 1/2 x 42) format. Pricing varies by blend, with suggested retail prices ranging from approximately $9.50 to $15 per cigar depending on the line and size.
Debut at PCA 2026
Retailers will have an opportunity to see the brand’s updated presentation and expanded lineup in person when Casa 1910 showcases the new packaging and cigars at the 2026 Premium Cigar Association Trade Show in New Orleans.
The refreshed packaging and additional vitolas for Cuchillo Parado and Tierra Blanca are already available for order, while the new El Ébano line will be available for ordering during the trade show with shipments expected to begin in mid-summer 2026.
For retailers attending PCA this April, the unveiling offers a chance to experience firsthand how Casa 1910 is positioning its Mexican-focused portfolio for broader global distribution while reinforcing the distinctive identity of Mexican tobacco within the premium cigar market