Casa Carrillo has introduced a limited collector’s box featuring three cigars produced exclusively for a digital engagement initiative. The release consists of three distinct blends, each rolled in a 6 x 52 toro format and produced in limited quantities. According to the company, the cigars are not part of its regular portfolio and are not scheduled for standard production.
The collector’s box was made available exclusively through Casa Carrillo’s digital ecosystem, with access awarded through social media–based contests and sweepstakes held throughout the year. Winners are selected at random from eligible participants.
Blend Details
The collector’s box includes three blends, each utilizing tobaccos sourced from multiple growing regions:
Blend 1
Wrapper: Ecuador Connecticut
Binder: Connecticut Broadleaf
Fillers: Nicaragua, Dominican Republic
Blend 2 (Piramides)
Wrapper: Mexico
Binder: Ecuador Habano
Fillers: Nicaragua, Dominican Republic
Blend 3
Wrapper: Ecuador Habano
Binder: Mexico
Fillers: Nicaragua, Dominican Republic
Casa Carrillo stated that each blend was developed as a small-batch project and created solely for this release.
Digital Engagement and Consumer Participation
The company has previously used digital platforms to involve consumers in brand initiatives, including naming and blend-related participation for past releases. According to Casa Carrillo, the collector’s box continues this approach by tying product access to online engagement rather than traditional retail distribution.
As part of the launch, Casa Carrillo held a live digital event on January 26 via its YouTube channel, where the project and blend details were presented. The first group of winners was selected the same day through digital campaigns, including one grand prize winner receiving five collector’s boxes and additional winners receiving two boxes each.
Casa Carrillo indicated that further digital activations and blend-related content are planned throughout the year across its social media channels.