by Premium Cigar Association | Jan 5, 2026 | Feature
The Premium Cigar Association (PCA) is pleased to announce the hiring of Lesley Nickus as its new Marketing & Communications Manager, effective January 5, 2026. Nickus brings more than a decade of experience in content strategy, digital marketing, and brand...
by Premium Cigar Association | Dec 19, 2025 | Feature
Stolen Throne owner Richard “Lee” Marsh released his company’s first cigar, the Crook of the Crown, in May of 2019, and found immediate success. Since then, the firm has traced an arc of surprising growth for a relative newcomer—in reputation more than sheer numbers...
by Premium Cigar Association | Dec 17, 2025 | Feature
It is every business owner’s wish to spread the word that customers are invited and welcomed with open arms, that unique products and friendly service await each visitor, and that the store will bring an added value to any customer’s life. However, the unsmiling...
by Premium Cigar Association | Dec 10, 2025 | Feature
There is no one like Sandy Cobas in the cigar industry. If ever there was such a thing as a cigar celebrity, Cobas would fit the bill. She’s the founder of El Titan de Bronze, a cigar factory located in Little Havana, and easily one of the most well-known figures in...
by Premium Cigar Association | Dec 1, 2025 | Feature
Sometimes the road to success can be circuitous. In 2002, Scott Regina was working in retail while living in Northern California with his future wife, Tara Chadbourn. She had been laid off from her job in San Francisco because of the “dotcom bust,” and after joining...
by Premium Cigar Association | Dec 1, 2025 | Feature
Merchandising your humidor effectively is one of the most underrated ways to influence customer experience, maximize sales, and build brand equity inside your store. While there’s plenty of nuance to doing it well, we’ve learned that the best results often come from...
