by Premium Cigar Association | Dec 1, 2025 | Feature
Sometimes the road to success can be circuitous. In 2002, Scott Regina was working in retail while living in Northern California with his future wife, Tara Chadbourn. She had been laid off from her job in San Francisco because of the “dotcom bust,” and after joining...
by Premium Cigar Association | Dec 1, 2025 | Feature
Merchandising your humidor effectively is one of the most underrated ways to influence customer experience, maximize sales, and build brand equity inside your store. While there’s plenty of nuance to doing it well, we’ve learned that the best results often come from...
by Premium Cigar Association | Nov 19, 2025 | Feature
In business, luck isn’t random. It’s engineered. As Louis Pasteur said, “Chance favors only the prepared mind.” See an opportunity, seize on it—a common mantra for business success. But there is some value in recognizing the randomness of serendipity. Life, and...
by Premium Cigar Association | Nov 19, 2025 | Feature
The smell of cedar when you walk into the humidor. The lighting adjusted on dimmers to reflect the time of day and desired vibe. A curated playlist that keeps people interested without interrupting their conversations. Elevated décor that pays homage to the history of...
by Premium Cigar Association | Nov 12, 2025 | Feature
Excellent customer service in today’s competitive environment is characterized in many ways. After interviewing, visiting, and reading with some of my favorite customer service gurus I came up with “Mary’s Top 10 Customer Service Tips.” Some of the all-time great...
by Premium Cigar Association | Nov 5, 2025 | Feature
Premium cigars are typically not an impulse buy. Whether your customer is a connoisseur or a new cigar smoker, all of their senses are in play when they make their choice of what to buy and where to buy it from. Presenting and protecting your premium cigars–an...
