The Villainous Archetypes

The Villainous Archetypes

If you are a retailer reading this column for the first time as a PCA member at our 2025 trade show in New Orleans, don’t judge these musings too harshly. My intent is not to bash our revenue providers. On the contrary, I love people … especially my customers. In...
Exceeding Expectations Year Round

Exceeding Expectations Year Round

The general consensus of the nearly 6,000 attendees of PCA25 (myself included) is that the show, city of New Orleans, and overall convention exceeded expectations. The tradeshow experienced growth in raw numbers, growth in the overall experience, and solidification as...