Luciano Cigars is expanding its Underrated cigar line with the addition of a new vitola–a 6 x 60 Gordo it is calling “Summer Breeze.” This new size of Underrated delivers a sweet and intense smoking experience for cigar enthusiasts that seek a bold and balanced smoke.
“The introduction of ‘Summer Breeze’ is a testament to our commitment to innovation and excellence,” commented Luciano Meirelles, president and founder of Luciano Cigars. “We are constantly pushing the boundaries of what is possible in cigar making, and this new size truly captures the essence of our blend. It’s a celebration of the unexpected pleasures that our cigars bring to enthusiasts around the world.”
Ron Harper, five-time NBA champion and partner in the Underrated brand, added: “I am incredibly proud of the Underrated brand and the partnership with Luciano Cigars. The blend that Luciano has put together is nothing short of amazing. In my 40 years as a cigar smoker, I’ve never experienced a large ring gauge like the 6 x 60 with this amount of flavor. It’s a game-changer in the world of cigars.”
Underrated Summer Breeze was inspired by a memorable moment that occurred between Luciano Meirelles and Ron Harper while the two were playing golf. They shared that a summer breeze hit them when they reached the 10th hole and were lighting up a sample of the new Gordo size of Underrated.
Due to its larger ring gauge, the Underrated Summer Breeze allows for a much cooler smoke and more pronounced flavor profile than the other Underrated sizes. The Underrated Summer Breeze’s blend is comprised of a dark Mexican San Andrés wrapper and Connecticut Broadleaf and Ecuadorian HVA fillers. The cigar will be available in 20-count boxes with each cigar having a suggested retail price of $9.99 before applicable taxes.
Underrated Summer Breeze will begin shipping on August 10, 2024.