Are you ready to be part of the Conspiracy? At the 2024 Premium Cigar Association (PCA24) trade show, Quality Importers (QI) will unveil its exclusive new premium cigar line–Conspiracy–featuring Swagstorm packaging.

Conspiracy is the product of cigar industry veterans Alex Goldman, president and chief operating officer of Quality Importers, and Michael Giannini, chief of consumer engagement for Quality Importers. Together, these two men have over 80 years of combined experience within the premium cigar industry, and they have combined their talents to create this new brand.

Goldman and Giannini worked together with Mike and Marilyn Giordano, owners of Quality Importers. Together, this group of “conspirators” created cigars and accompanying swag meant to excite cigar enthusiasts worldwide.

“As president of QI, I have come to appreciate how important the proper packaging and accompanying SWAG can be for the success of a cigar brand. Over the course of my 30 plus year career, I have done everything from retail to wholesale to distribution and brand development. Everything I have learned – the good and the bad – has gone into creating the Conspiracy Cigar Project. It is a model that I believe other cigar manufacturers will seek to emulate – and of course, we will be happy to help them with their own SWAG through our SWAG BUNKER customization division,” Alex Goldman explains.

To create the blend, the group turned to Ernesto Perez-Carrillo and his son, Ernesto Carrillo III. Conspiracy is handcrafted in the Dominican Republic at their factory, Casa Carrillo.

“I am thrilled to be part of the Conspiracy Cigars project,” says Ernesto Perez-Carrillo. “My admiration for Mike Giordano’s innovative spirit throughout his 24 years at Quality Importers is immense. Additionally, I’m extremely excited to be working with Alex Goldman and Michael Giannini. Michael and I have shared incredible successes together in the past, and I eagerly anticipate creating more memorable moments with this new endeavor.”

Ernesto Carrillo IIII added: “Collaborating behind the scenes on the Conspiracy Cigars project alongside Quality Importers has been incredibly rewarding. Observing the synergy between my father, Ernesto, and industry veterans like Alex Goldman and Michael Giannini has been inspiring. Together, I believe we’ve crafted something truly special and innovative that is poised for success.”

Conspiracy will be available in two wrapper varietals–and Ecuador Connecticut and San Andrés Maduro. The rest of the blend of long filler tobaccos are undisclosed but come from Carrillo’s vast inventory of tobacco. According to Giannini, Conspiracy is a “riff of the E.P. Carrillo signature taste, aged tobaccos that resonate rich nuanced flavors, in collaboration with our experienced palates that we remixed to create a unique and captivating blend.” Each wrapper varietal will be presented in three sizes: Robusto, 5 x 50; Toro, 6 x 52; and Gordo, 6 x 60. Suggested retail price per cigar will range from $10.99 to $14.99 before applicable taxes.

Conspiracy will be available in 10-count bundles and will be sold to retailers in a variety of customized packages. The Fact Series is limited to 900 boxes and will feature 10 cigars plus a Conspiracy-branded Palió V-Cutter, packaged in a Mahogany chest featuring magnetic closures or travel humidor depending on size that features custom Conspiracy artwork on the inside and outside of the box. The Humidor Series will be ongoing and will feature a revolving series of artwork and accessories. The first 20 cigar offering will be packed in a Humidor Supreme 20-count Traveler humidor that has SureSeal Technology and includes a humidification device and Conspiracy-branded Xikar Xi2 cutter. Quality Importers has also created a free-standing retail display to allow for single cigar sales. The prepack will include 120 cigars (20 cigars of each size and wrapper), a free Conspiracy-branded clear acrylic 6-bin locking humidor display, and 120 Conspiracy-branded cigar cutters. Customers will receive one cutter with each cigar purchased, while retailers get a valuable display to feature the full line of cigars without taking up excess shelf space.

The first production run will be sold to retailers in three configurations: Factum Series, Humidor Series, and Retail Prepack.

Retailers attending PCA24 in Las Vegas on March 22-25, 2024 are invited to check out Conspiracy at Quality Importer’s booth (#7019).