Sans Pareil Cigars has announced the appointment of Joseph Perkins as vice president of national sales, marking a strategic step in the company’s continued expansion within the U.S. premium cigar market.
Perkins brings extensive experience in building strategic relationships, leading national sales initiatives, and supporting the long-term growth of premium and luxury brands. According to the company, his leadership approach closely aligns with Sans Pareil’s focus on craftsmanship, exclusivity, and deliberate market placement—principles that have defined the brand’s identity and retail strategy.
“Joseph’s appointment marks a defining moment in our strategic growth,” said David Swinburne, President and CEO of Sans Pareil Cigars. “His deep understanding of luxury commodity markets and his dedication to relationship-driven sales align perfectly with our vision of placing Sans Pareil only where it truly belongs—among the world’s finest and most respected retailers.”
In his new role, Perkins will oversee Sans Pareil’s national sales strategy and retailer relationships, working closely with a select network of tobacconists and private lounges. His responsibilities will include guiding thoughtful, sustainable growth while maintaining the exclusivity and prestige that underpin the brand’s positioning.
For PCA retailers, the appointment signals Sans Pareil’s continued emphasis on intentional distribution and long-term partnerships, reinforcing a business model that prioritizes brand integrity, curated retail presence, and measured expansion across the U.S. market.