One of Davidoff of Geneva—Since 1911’s leading flagship stores is getting a refresh. Davidoff of Geneva announced that its boutique store located at 515 Madison Avenue in New York City would be undergoing a renovation beginning in January 2025. The renovation will end, and the store is set to reopen in Spring 2025. 

The new Davidoff of Geneva – Since 1911 boutique at Madison Avenue will span 3,200 square feet, including retail space and a walk-in humidor featuring a showcase of tobacco leaves. The renovated boutique will house two spacious, elegant lounges that are designed to reflect the “Davidoff of Geneva – Since 1911” global standards. The lounges will be furnished with comfortable lounge seating, multiple televisions, and 75 private lockers. The new layout will also allow for a better space for large group gatherings while providing privacy for more private events. 

“We are thrilled to bring our Davidoff of Geneva Madison boutique in Manhattan to new splendor, enhancing it into an unparalleled destination for cigar aficionados,” comments Lana Fraser, head of retail at Davidoff of Geneva. “This renovation reflects our unwavering commitment to offering the ultimate cigar enjoyment experience, blending modern elegance with the warmth and comfort our customers value. We look forward to welcoming our loyal patrons and new guests to this elevated space, where they can indulge in the finest cigars and exceptional hospitality.” 

While the Madison Avenue store is under construction, consumers can visit Davidoff’s other New York City boutiques: its 6th Avenue boutique in Midtown West and its downtown boutique at Brookfield Place in the Financial District. 

For the latest news from Davidoff of Geneva, visit davidoffgeneva.com