Stoic Cigars is expanding its premium portfolio with the release of a new line that blends philosophical inspiration with intricate tobacco craftsmanship. Launching this August, Equanimity is the second line from the Utah-based company and promises to deliver a more robust and complex experience while staying true to the brand’s core values.
Founded in 2024, Stoic Cigars aims to unite exceptional taste with the timeless teachings of Stoicism. Its newest release draws directly from that ethos—specifically, the pursuit of inner calm in the face of life’s external pressures. “Achieving equanimity is the ultimate ambition of Stoic practice,” says Vance Taylor, Founder and CEO. “We wanted this blend to reflect that. It’s more intense, more complex—but still balanced.”
Wrapped in a rich Corojo leaf and bound with a sweet and spicy Criollo 98, Equanimity features an ambitious filler mix of five tobaccos from the Dominican Republic, Ecuador, the U.S., and South America. The result is a cigar that elevates strength and fullness while maintaining harmony—a key distinction from Stoic’s original blend.
Retailers will appreciate the thoughtful presentation of Equanimity, which comes in four regular-production vitolas, each named after one of the four Stoic virtues: Courage, 5 x 50; Justice, 6 x 52; Wisdom, 7 x 48; Moderation, 5 ½ x 46.
The cigars will be sold in cabinet-style boxes of 20, with a suggested retail price ranging from $12.50 to $14 per cigar before applicable taxes. In a modern twist, each cigar band includes a QR code linking to Stoic’s community web app, where customers can log their cigars, rate experiences, earn rewards, and engage with other fans and retailers.
Equanimity will debut at a ticketed launch event on August 21 at Summit Cigar Company in Akron, OH, and will begin shipping to retailers nationwide shortly thereafter.
For more information, visit stoiccigars.com.