Casa 1910 AG has announced two key leadership changes aimed at expanding its U.S. footprint and enhancing its global product strategy.
Hector Becerra Named U.S. National Sales Director
Hector Becerra has been appointed as Casa 1910’s new U.S. National Sales Director. Becerra brings extensive industry experience, having most recently served as National Sales Director at Quesada Cigars, where he led both direct sales teams and broker networks. His background also includes work as a sales representative for AJ Fernandez, giving him first-hand insight into the premium cigar market.
In his new role, Becerra will oversee Casa 1910’s U.S. sales organization, broaden distribution channels, and strengthen partnerships with retailers nationwide.
Jeremy Fondi Transitions to Product Development and Manufacturing
At the same time, Jeremy Fondi will move into a new role focusing on product development, production, and manufacturing. Fondi has been instrumental in building Casa 1910’s U.S. sales presence, and his transition reflects the company’s commitment to product innovation and quality. He will be responsible for strengthening production capabilities and ensuring consistency across the Casa 1910 portfolio.
Looking Ahead“These changes position Casa 1910 to accelerate growth and strengthen its reputation for quality, innovation, and customer focus,” said Rob Maneson, Global Chief Commercial Officer for Casa 1910.
Founded on the heritage of the Mexican Revolution, Casa 1910 continues to highlight Mexican craftsmanship through its expanding cigar portfolio, including the Casa 1910 and Mexigars lines.