Crowned Heads is giving one of its most recognizable cigar lines a fresh visual identity. The company has announced a full rebrand of Jericho Hill, the widely acclaimed Nicaraguan blend inspired by Johnny Cash’s riveting performance of “Cocaine Blues” on At Folsom Prison.
First launched in 2014, Jericho Hill quickly earned a reputation for its rich profile, bold character, and deep musical roots. Now, more than a decade later, Crowned Heads is elevating its presentation to align with the company’s evolving brand architecture—bringing Jericho Hill visually in line with Mil Días, La Imperiosa, Broadway, and the recently expanded Tennessee Waltz.
According to Crowned Heads President and Co-Owner Jon Huber, the update is about strengthening the brand’s presence while preserving everything fans already love.
“Jericho Hill has always been more than a cigar—it’s an homage to an iconic American musician and a story of rebellion and redemption,” Huber said. “The blend was our take on a classic ultra-premium profile, crafted to deliver the same level of quality at a more accessible price point. While the packaging levels-up the presentation significantly, the blend remains unchanged. It’s a fresh chapter for Jericho Hill, but the smoke remains as potent and unforgettable as ever.”
Crowned Heads has reimagined its Jericho Hill line with updated packaging that elevates the look and feel of the brand while keeping the original blend intact. Crafted at the renowned My Father Cigars S.A. factory in Estelí, Nicaragua, Jericho Hill continues to be offered in three core sizes: the OBS (4 3/4 x 52), the Willy Lee (6 x 54), and the Jack Brown (5 x 56).
Each cigar is presented in 21-count cabinet boxes, maintaining the line’s traditional structure while introducing a more unified visual identity that aligns with the company’s broader rebranding. The refreshed Jericho Hill begins shipping to retailers this week, bringing a modernized presentation to a blend that remains as bold and memorable as ever.