Fratello Cigars has established a distribution partnership with Kind Cigars of Helsingborg, Sweden, adding another relationship to its international network.
Kind Cigars operates as an importer, distributor and online cigar retailer serving the Swedish market. Under the agreement, the company will introduce Fratello to its retail partners.
Fratello founder Omar de Frias said the relationship developed through a meeting at InterTabac, where the companies found common ground in their approach to quality and the cigar business. He described Sweden as a market with knowledgeable and enthusiastic cigar consumers.
The partnership expands Fratello’s Scandinavian reach alongside an existing international presence spanning Europe, Asia, the Americas and the Middle East.
Founded in 2013, Fratello is headquartered in Springfield, Virginia. Its latest distribution announcement continues the company’s effort to build its brands through local partners in overseas markets.
The announcement did not identify the initial blends or sizes that Kind Cigars will carry, or provide a date for their arrival at Swedish retailers.
Additional information about the companies is available at fratellocigar.com and kindcigars.se.
