A new chapter in luxury cigar hospitality has debuted in Indianapolis, as Blend Bar officially rebrands a dedicated space within its lounge as the Atabey Lounge, the result of a collaboration between United Cigars and Selected Tobacco.
Located just north of downtown Indianapolis, Blend Bar has earned national recognition for its upscale hospitality, premium spirits, and curated cigar offerings. The introduction of the Atabey Lounge builds on that reputation, creating a refined destination designed to showcase Selected Tobacco’s award-winning portfolio while enhancing the overall guest experience.
The Atabey Lounge brings the elegance and craftsmanship associated with Atabey, Byron, Alfonso, Nelson, and Bandolero into a setting defined by dark wood finishes, leather seating, and custom lighting intended to complement the cigar ritual. Each Selected Tobacco cigar featured in the space is aged under controlled conditions for up to five years, reinforcing the lounge’s focus on refinement, patience, and presentation.
In addition to the Selected Tobacco lines, guests at Blend Bar continue to have access to the full breadth of United Cigars’ portfolio, including its proprietary brands and collaborative releases. This ensures a broad, high-end selection that appeals to both seasoned enthusiasts and curious newcomers seeking a premium lounge experience.
For Blend Bar owner Corey Johnson, the partnership represents a natural evolution of the lounge’s mission. By aligning with United Cigars and the Atabey name, the lounge deepens its commitment to offering guests a distinctive, elevated environment where cigars, spirits, and hospitality intersect at a high level.
For retailers and lounge operators, the Atabey Lounge serves as a compelling example of how strategic brand partnerships can elevate in-store experiences, reinforce premium positioning, and create destination appeal. As experiential retail continues to shape consumer expectations, collaborations like this highlight the value of thoughtful design, curated portfolios, and storytelling rooted in craftsmanship and luxury.