Oettinger Davidoff has named a new leader for its Davidoff of USA division. In a press release, the company announced hiring Emanuele Uccellini as its new general manager and president of Davidoff of Geneva USA, effective March 3, 2025.
Uccellini, 38, has extensive experience in market strategy, omnichannel business, and P&L management and a solid track record in the FMCG industry. He worked four years at Procter & Gamble in Italy and has worked at the Lavazza Group for the past eight years, serving in different leadership positions in Brazil, Argentina, and the U.S. In his last role, Uccellini was the company’s business unit director, responsible for the distributor markets and LATAM business within the Americas region.
“I have tremendous confidence that with his experience and his innovative and dynamic mindset, Emanuele Uccellini will accelerate our business in the challenging U.S. market and take it to the next level,” shares Beat Hauenstein, CEO of Oettinger Davidoff. “Emanuele has a proven track record of developing successful channel strategies that are based on win-win propositions and understands the importance and value of relationships built on trust and accountability.”
Uccellini added, “I am very excited to join the Davidoff of Geneva USA family in Pinellas Park and I look forward to continuing driving the growth of the company’s strong brand portfolio together with the team while at the same time strengthening its position as indispensable business partner for our U.S. customers and partners.”
With the appointment of Uccellini, Zak Medwin, and Lana Fraser, who took on an ad-interim leadership role at Davidoff of Geneva USA in May 2024, will continue to serve in their previous leadership roles. Zak Medwin will serve as head of sales, and Lana Fraser will continue to serve as head of marketing & retail at Davidoff of Geneva, USA.
“I would like to express my sincere appreciation and thanks to Zak Medwin and Lana Fraser, as well as the entire Davidoff of Geneva USA team, for having successfully led the business in the second half of the year 2024 and for their important contributions.”