by Premium Cigar Association | Dec 1, 2025 | Feature
Merchandising your humidor effectively is one of the most underrated ways to influence customer experience, maximize sales, and build brand equity inside your store. While there’s plenty of nuance to doing it well, we’ve learned that the best results often come from...
by Premium Cigar Association | May 27, 2025 | Feature
If you are a retailer reading this column for the first time as a PCA member at our 2025 trade show in New Orleans, don’t judge these musings too harshly. My intent is not to bash our revenue providers. On the contrary, I love people … especially my customers. In...
by Premium Cigar Association | Mar 12, 2025 | Feature
IN OUR 1,500 SQUARE FOOT cigar experience in Meridian, Idaho, we have a bevy of metrics by which we measure daily, weekly, and monthly performance. We examine and set goals for total transactions, average order size, and revenue type (tobacco versus bar operations)....
