Global Premium Cigars, makers of 1502 cigars, has announced the addition of Jaime Flórez-Estrada to its team. Flórez-Estrada, whose previous roles in the cigar industry included executive-level positions at Drew Estate and Royal Agio Cigars, has joined Global Premium Cigars as its new global chief growth officer.
In this new position, Flórez-Estrada will work closely with Global Premium Cigars president and founder Enrique Sanchez to develop and carry out global strategic plans for the company.
In a press release, Sanchez commented: “We are thrilled to welcome Jaime into the GPC cigar family as we prepare to take GPC to the next level. Jaime brings with him a wealth of industry knowledge and global leadership experience that will help strengthen our brands and position in the marketplace, as well as help accelerate momentum for GPC worldwide. His strong reputation in the industry and proven track record in brand building, business development, and commercial operations will perfectly complement my passionate focus on cigar blending and production, together enhancing our ability to offer cigar lovers everywhere truly unique cigar blend expressions that inspire and ignite the soul.”
Flórez-Estrada added: “I am delighted to join Enrique and the team at GPC during this exciting and pivotal point in the company’s journey. GPC is well-positioned to turn the corner, after 12 successful years establishing themselves as a legitimate and highly sought-after boutique cigar company, and I look forward to helping GPC realize its full potential. Thanks to Enrique’s deep-founded passion, cigar blending talent and commitment to his craft, he is producing some of the best, and most distinct, cigar tobacco expressions available anywhere today, founded on an authentic and uncompromising ethos that is deeply rooted in his Nicaraguan heritage. It’s refreshing to be part of a genuine, boutique cigar company culture that is first and foremost about delivering the highest quality possible and exceeding cigar enthusiast expectations regarding what a premium cigar experience could and should be.”
Visit globalpremiumcigars.com to learn more about Global Premium Cigars and its products.