Plasencia Cigars has announced a portfolio-wide packaging update that will begin rolling out later this year, marking the first full implementation of the company’s recently updated brand identity and new logo. The refreshed packaging will debut publicly at the 2026 Premium Cigar Association Trade Show (PCA26) in New Orleans, where it will be incorporated throughout booth and product displays.
Plasencia stated that the cigars themselves will remain unchanged, with the update focused on packaging and presentation. The company described the move as a refinement of how the brand is presented across its portfolio after nearly a decade with the same packaging format.
The new packaging introduces a unified design system intended to create greater consistency across product lines. One new feature is an interior lid design referred to as “Vista,” which the company said will be used to communicate brand heritage and company background.
The updated identity also includes a new logo built around a tobacco leaf within a hexagonal shape.
The Alma Collection will receive packaging elements intended to reflect the geographic origin of each blend. Reserva Original, which Plasencia identifies as the only certified 100% organic cigar in the market, will also receive updated packaging featuring sunflower imagery tied to the company’s agricultural process. In addition, Reserva Original will move from 10-count boxes to 14-count boxes and will be assigned a new UPC code. Plasencia said UPCs for the Alma Collection will remain unchanged.
The new packaging was developed with an emphasis on reducing excess material while maintaining product protection and presentation. The company said the new boxes are tailored to individual vitolas and designed to use less wood while improving shelf efficiency.
The transition to the new packaging is scheduled to begin gradually in Fall 2026, with both existing and updated packaging expected to coexist in the market during the rollout period. The company also stated that the Cosecha collection will remain unchanged for now, with a review planned for 2027.