While posting about new product releases or events is fair game, retailers should focus their social media strategy on setting their business apart from competitors. What does your store offer customers that is unique and valuable and makes it worth visiting? This approach allows you to showcase your store’s personality and individuality. The more unique you are, the more memorable you will become to your customers. Whatever claims you make, make sure you can back them up and prove them!
If social media has not been part of your marketing plan, it needs to be a big focus for you and your business in the new year. A good strategy for social media is more than figuring out how many times to post on a given social media platform. A social media plan involves strategy and planning.
At the center of your social plan are your customers. They need to be considered and involved in every step of your plan. To level up your social media efforts, bring your customers into your content. Interview them, get their feedback, ask them what they like about your store and ask them how you can improve. The more your customers are involved, the stronger and more effective your social media strategy will be.
Check out our previous editorial features on developing a social media strategy [read more here] and on how to create a content calendar [read more here].
– Story by Antoine Reid, content director at Premium Cigar Association (PCA). You can reach him at [email protected].
This story first appeared in PCA The Magazine, Volume 4, 2023. To receive a copy of this magazine you must be a current member of PCA. Join or renew today at premiumcigars.org/membership.