World-class training at the speed of retail designed specifically for the needs of today’s tobacconists!

PCA educational resources are designed for you and your staff to learn, understand, and implement best practices to help you streamline processes, cut costs, capture more revenue, and maximize profits.

With a blend of live, in-person seminars, workshops and events, coupled with online webinars and on-demand courses, PCA educational resources will keep you up-to-date on the latest techniques and technologies, new laws and regulations to keep you 100 percent compliant, and positioned to compete and thrive in today’s market.


Our Tobacconist Webinar Series provides a viable online learning resource to all retailers and employees.  The PCA brings world-class retailers, business and legislative experts, and other instructors on topics most relevant to you.  Each webinar is archived and available to current PCA members.

Tobacconist University

Tobacconist University® (TU) is the exclusive educational curriculum of the PCA and is the most extensive premium tobacco educational tool available to professional tobacconists.

 As PCA’s official curriculum resource for professional tobacconists, TU will certify free of charge the prescribed number of employees of active Domestic (US) and International Retailer members per the following schedule:

Tier (# of retail stores)# of free Certifications available
Tier 1 (Single Store Retailers)Three (3) CRT Certifications
Tier 2 (Retailers with 2 Stores)Four (4) CRT Certifications
Tier 3 (Retailers with 3—5 Stores)Five (5) CRT Certifications
Tier 4 (Retailers with 6+ Stores)Six (6) CRT Certifications


PCA’s all-new in-person workshops offer valuable educational experiences for retailers. Each workshop is led by an expert facilitator and is held in small groups to enhance peer-to-peer learning. These are specifically designed to help retailers learn from each other in order to provide real-world, impactful learning that can be implemented immediately.