The Premium Cigar Association (PCA) is excited to welcome back Davidoff of Geneva USA as an exhibitor at its annual trade show. On August 13, 2024, Davidoff of Geneva USA announced it would exhibit at the PCA25 trade show in New Orleans from April 11 to 14, 2025. The return follows ongoing conversations between the leadership teams of PCA and Davidoff of Geneva.
“PCA 2025 in New Orleans is set to be one of the largest shows in recent history of the organization from an exhibitor perspective. We are excited to see Davidoff returning to the show and bringing with their iconic brands and products,”says Joshua Habursky, PCA’s Executive Director.
Among Davidoff’s reasons for returning is the new time frame for PCA’s annual trade show, moving from its long-held summer timeframe to an earlier spring date. In a press release, Davidoff commented, “The shift of the trade show date to April better fits the company’s and industry’s business cycle and projects the opportunity of more impactful presentation of the company’s brands and programs going forward.”
“I’m very pleased that in recent conversations with PCA leadership we have found closer alignment and a shared vision of shaping our beautiful industry’s future,” commented Zak Medwin, Davidoff of Geneva USA’s Ad Interim President & Commercial Director. “The PCA event is more than just a trade show for us–it is an opportunity to reaffirm our commitment to the premium cigar industry and our valued business partners. We are looking forward to spotlighting our iconic brands, connecting with all industry stakeholders, and continuing to strengthen our long-standing partnerships.”
Davidoff’s announcement marks another significant return to the PCA trade show, the premiere business-to-business trade show for the premium tobacco industry. Some of the show’s big returns in recent years have been Altadis U.S.A. in 2023 and the return of Drew Estate and Scandinavian Tobacco Group (STG)/General Cigar Co. in 2024.
PCA25 will be held in New Orleans from April 11-14, 2025. With the show less than a year away, it is expected to sell out, with 90% of the trade show floor’s exhibit space sold. The PCA trade show is the largest business-to-business trade show in the U.S.. It is dedicated to promoting the premium tobacco industry, including premium cigars, pipe tobacco, and associated smoking accessories. Additional information on PCA25 can be found at pcashow.org.
About the Premium Cigar Association
The Premium Cigar Association (PCA) is the leading authority and advocate for the premium cigar and pipe retailer industry. The PCA is dedicated to brick-and-mortar premium tobacconists’ current and future success. Founded in 1933 as the Retail Tobacco Dealers of America (RTDA), the PCA is the largest, most active, longest-running trade association representing specialty tobacco retailers and supporting manufacturers and partners in the industry. For additional information, visit premiumcigars.org.