Casa 1910 has launched a new brand, Mexigars. Mexigars is a new premium cigar brand crafted to highlight the excellence of Mexican tobacco craftsmanship to a wider audience at an unbeatable price.
Blended by Casa 1910 master blender and co-founder Manolo Santiago, Mexigars is debuting two distinct cigars: Mexigars HBA and Mexigars Colorado. Both releases will be available in a 6 x 52 Toro size.
In a press release, Santiago commented: “The launch of Mexigars marks a pivotal moment for Casa 1910. We set out to create a line of cigars that delivers the same high standards our brand is known for while being accessible to a broader range of cigar enthusiasts. Mexigars represents that perfect balance of excellence and affordability.”
Mexigars will be available in 25-count bundles. Retailers have the option to purchase a Mexigars refill humidor that features a display of the different tobacco profiles, aromas, and flavors. A bundle-only option is also available for purchase. The suggested retail price per cigar is $9.90 before applicable taxes.
In addition to Mexigars, Casa 1910 is releasing a new version of its popular Tierra Blanca cigar. Santiago also crafted the new Tierra Blanca, which delivers a more pronounced and richer flavor. This latest version of Tierra Blanca will be available in a Robusto 5 x 50 and Toro Extra 6 x 54 size. The suggested retail price for the Tierra Blanca ranges from $14.50 to $16.50 before applicable taxes.
Mexigars and the revamped Tierra Blanca will be available at select tobacconists starting in December 2024.