Now that your term as president of PCA is over and you begin your transition off the PCA board, what are your most proud accomplishments?
Fortunately, I still have a two-year term as president emeritus, so I have a little time left. As I started my tenure as president, I really had two larger goals besides the day-to-day responsibilities of the president. One, to stabilize and correct the PCA’s financial position, and two, to try to bring back some of the larger manufacturers back with the association—to understand and address the complex issues that caused their disenfranchisement.
I feel both of these goals were accomplished. Of course, I wasn’t the only one responsible for this success. Many helped, including the staff and the full board.
Also, a long-anticipated win in the court case against the FDA was a nice surprise. I was involved in this strategy and the struggles since day one over the last eight years. It was truly a team win.
What are some lessons learned by being part of the PCA leadership? What would you do differently?
Probably the most important lesson was learning how to put aside personal feelings and aspirations and do what is best for the industry as a whole. Many try to influence you in a certain direction, but recognizing what is truly best for the industry and formulating a strategy to achieve that directive.
Also, hiring good people and giving them the tools and resources to do their jobs. And, maybe most importantly, not micromanaging. I could have implemented this strategy sooner.
Give your thoughts on the state of the industry. how do you see the next five years unfolding?
Again, the timing for this question couldn’t be more perfect. We just won our lawsuits against the FDA, which means we were right from the start. This may be the most important development for the premium cigar industry in the last 25 years. The future of this industry could not be brighter. I am very excited for the next five years and beyond. The battle is hardly over, and we have many challenges ahead, but this recent decision has paved a path for new cigars, new companies, and new innovations. It’s very exciting.
How would you encourage other PCA members to get involved with the organization?
First and most important is to go to the trade show. It will be the best decision a member could ever make for their company. Second, get involved with the board, run for a seat, or participate on a committee. Join your state association, too. And if you don’t have one, start one.
What are you going to do with all your spare time now?
Oh, I have endless possibilities, like playing more golf and traveling more with my wife Maureen. Those are at the top of that list.